Revamped an Entertainment Production Website for Global Partners

Timeline

2024.01-2024.03

Team

Designer●Project Manager

Responsibitlity

UI/UXDesign●Publsih●Documentation

Tool

Figma●Framer●Adobe

OVERVIEW_

Founded in 1986, YOOSONN is a production company whose works cover TV shows, series, and films, earning not only numerous prestigious awards but also significant commercial success. With the vision to expand its global markets, YOOSONN aims to redesign its website to showcase its expertise and effectively attract potential partners.

MY ROLE_

● Researched and planned the website structure.
● Created proposals and co-presented with PM.
● Designed, implemented, tested and launch the website.
● Developed a user manual for backend operations for the client.

DESIGN STRATEGY_

Pic: Design proposal with 2 visual styles

Since the target audience is business partners rather than the general public, the website functions as an digital business card for outreach. The content therefore highlights Yoosonn’s expertise, commercial value, and services. To ensure visitors quickly find key information, the interface prioritizes clarity and hierarchy, making navigation intuitive and enhancing accessibility.

CHALLENGE_

While collecting materials for project pages, I found some works were rich with slogan, images, trailers and awards, while some only had a single image and synopsis. To ensure a consistent and polished layout, I built a flexible base structure that accommodates all levels of content. Extra details like awards and subtitles were then incorporated into designated spaces, enriching the content without disrupting balance.